Pronounce: RU-TEE
ROUTEA provides pre-packaged artisan tea bags inspired by global tea traditions, offering convenient access
Pronounce: RU-TEE
ROUTEA provides pre-packaged artisan tea bags inspired by global tea traditions, offering convenient access
ROUTEA was founded by Monica in response to a practical challenge she faced as a Fashion Designer working in corporate retail between 2021 and 2023. Struggling with the hassle of preparing loose-leaf tea in an office setting, Monica grew tired of carrying a tea diffuser, spoon, and loose-leaf tea to work each day. This sparked the idea that there had to be a more convenient way to enjoy quality tea without sacrificing flavor or culture. The solution? Artisan tea bags.
Monica's passion for tea, coupled with a noticeable gap in the tea bag market—which mainly featured East Asian flavors—motivated her to create something new. She envisioned a product that celebrated tea traditions from around the world. Her goal was to craft tea bags that not only offered diverse global flavors but also served as a way to share and learn about different cultures through tea.
In May 2024, Monica officially launched ROUTEA, turning her vision into a business focused on bridging cultural differences and fostering learning through the universal love of tea. ROUTEA's mission is to create a space where tea enthusiasts can experience the richness of different cultures, one cup at a time.